Thursday 2 January 2014

PROJECT 1: Dance Steps Poster


Our first project for the second term was interesting - we had to invent a new dance step and present it as an A3 poster. We could choose for ourselves what country/time/language the dance would be set it, as well as list dance styles and steps relative to the research. The poster itself had to use two-spot colour printing (use only two colours in the design). I initially researched “boogie-woogie” and then set about creating this poster for some of the basic steps based on “boogie-woogie" dancing.

The title of my created dance "Boogie-Woogie No. 5" actually comes from the title of a fairly recent song by a Japanese pop/rock band called PUFFY, but the fast tempo and enjoyably upbeat rhythm was my main inspiration for choosing the boogie-woogie genre and doing further research on it. Boogie-woogie as a form of swing dancing is a term mostly used in Europe, not dissimilar from the East Coast Swing in American, and was most commonly performed in competition form alongside rock'n'roll music in the 1950s. The step-variation is performed as a six-beat dance pattern. The term "boogie-woogie" is also given to a genre of piano blues originating from African-American culture in the late 30s and early 40s; itself a twelve-bar rhythm but also associated with popular dancing.


Certain elements of my design were inspired by the graphics of 50s diners, namely the checkered design and choice of fun, cartoonish fonts. I used a bright pink against a plain white background for the colour scheme to make the graphics stand out whilst also giving the poster a more simple appearance. I personally like how plain the design of the poster itself is, and the stark contrast of pink and white really makes the content stand out. Even though I wish I had just a bit more time to do some further research on "boogie-woogie"and improve the way that the dance steps are shown, I'm happy that the design achieved a minimalistic yet visually communicative / effective.

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