Sunday 5 January 2014

PROJECT 4: "Brand New" Badges and Poster

 


Second term's final project... We were asked to create a product that demonstrated the question of whether there was such thing as 'originality', to think independently and creatively. The focus was to create a new idea, concentrating on investigating into ideas / concepts that would lead to the finished product. There were no limits to the design whatsoever, except that it had to fit inside the A3 portfolio box.

To start off, we had to create our own 'badge' displaying our unique selling point. I am clear on how my work as a designer could be summed up - two of my strongest graphic skills are typography and colour contrast. When working I focus quite simply on the design itself. The badge I produced consists of four different variations of the statement "Kai Magliulo is a graphic designer. Smart and simple." with opposing black-and-white text or background. This was meant to show a plain variety of my design abilities and directly reflect my statement.

My 'new idea' itself was initially very hard for me to create, as I wasn't used to the amount of freedom in the brief and didn't know whether I could create something 'original'. However I concluded after much thought, that almost anyone can create an original idea (whilst still being influenced by many other things), and wrote a small essay talking about this concept. I then used the same text to design a piece of typographical art, with faded red and yellow text blending together against a black background to create a full statement out of two halves. Although I wish I didn't merge the individual letters so close together as it makes certain portions of the text hard to read, I liked how this piece turned out. It illustrates how my work has matured / developed over the course, and I really like the unintentional focus on the line "True originality is an understandably vast concept".

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